Declan Hannon helps launch new official sponsor of All-Ireland Senior Hurling Championship

Limerick will be bidding for four in a row next summer as they attempt to retain their stranglehold on the Liam MacCarthy title.

eir has today been unveiled as a new official sponsor of the GAA Hurling All-Ireland Senior Championship for the next five years. The partnership further cements the long-standing relationship between eir, Ireland’s superfast broadband network, and the GAA, Ireland’s largest community organisation.

Hurling stars from across the country were present to launch the sponsorship alongside eir at Croke Park today, including Limerick’s All-Ireland winning captain, Declan Hannon, Waterford’s Austin Gleeson, Cork’s Shane Kingston and Dublin captain, Eoghan O’Donnell.

Hannon has lifted the Liam MacCarthy in each of the last three seasons as Limerick saw off Kilkenny in an epic All-Ireland final to seal a three in a row in July. Hannon made history as the first player to lift the title on four occasions as captain, adding to the 2018 triumph where Limerick ended a 45-year famine.

The five-year deal, which begins with the 2023 Championship season, will highlight the synergies that exist between hurling, the world’s fastest field sport, and eir, which is committed to providing full fibre superfast broadband to over 1.9 million homes and businesses across Ireland.  

eir, which has been a partner of the GAA since 2011, is currently working to improve connectivity for individuals, homes, and businesses across the country by investing €250 million per year in its network to improve speed, coverage, and resilience, with 5G already available to 70% of the population and full fibre broadband passed over 900,000 homes and businesses.

Today’s announcement further strengthens eir’s sponsorship commitments. eir have proudly sponsored Special Olympics Ireland since 1985 – one of Ireland’s longest continuous corporate social responsibility relationships. eir providing particular support for the Special Olympics Young Athlete Programme, offered to boys and girls with an intellectual disability from 4 to 12 years of age.

Also in attendance today, Uachtarán Chumann Lúthchleas Gael, Larry McCarthy commented: 

“We are delighted to welcome eir on board as a sponsor of the GAA Hurling All-Ireland Senior Championship. Since 2011, eir has been a wonderful supporter of CLG and we are thrilled to continue our partnership with them for the next five years. The GAA Hurling All-Ireland Senior Championship is one of our most historic and exciting competitions, as the speed and skill of the game fascinates and enchants our fans around the world. With eir’s support, we look forward to the continued development of hurling and growth of the Championship.”

You can keep up to date with eir’s sponsorship of the GAA Hurling All-Ireland Senior Championship by following @eir.Ireland on Instagram, @eir on Twitter on Facebook atwww.facebook.com/eir and on YouTube at www.youtube.com/eir.