Golf’s European Tour has announced that it will be embracing a rebranding and will be known as the DP World Tour from the beginning of the 2022 season.
European Tour chairman David Williams made the news official announcement today of the tour’s plans to be rebranded as the DP World Tour. The rebrand is set to take place in the year of the European Tour’s 50th anniversary, with the circuit launch of the original circuit in 1972.
The rebranding is set to include an increase of the European Tour’s total prize fund. In 2022, the tour’s prize fund will exceed a whopping 200 million US dollars for the first time in the tours history with every tournament featuring a minimum purse of 2 million dollars.
There is also due to be at least 47 events in 27 different countries, such as the United Arab Emirates, South Africa and Japan. The season-concluding tournament, the DP World Tour Championship, will set a handsome prize fund of 10 million dollars, the first regular European Tour event to have an eight figure cheque for the winner.
Speaking ahead of the rebrand, Chief Executive of the European Tour group Keith Pelley shared his thoughts:
“Today’s announcement is undoubtedly a momentous one in the proud history of our Tour. The launch of the DP World Tour in 2022, coinciding with both of our 50th anniversaries, will herald a new era in global golf, and crucially it will benefit everybody involved – all our players, caddies, fans and partners – as well as making an important contribution to wider society.
“The entire ecosystem of our Tour will be strengthened because of this hugely significant deal, and that was essential to us and to DP World, who have been an incredible supporter of our Tour as well as golf more widely, from grassroots through to the elite professional game.
“The DP World Tour is, therefore, a natural evolution of our decade-long partnership, and the presence of ‘World’ in our new title better reflects our global reach.”
The new partnership will also see a significant investment in the Challenge Tour, which is the European Tour’s second tier, elevating prize money and increasing playing opportunities.
However despite the new era of European golf, Irish golf fans can remain excited for the upcoming 2022 Irish Open at Mount Juliet and will be held ahead of the JP McManus Pro-AM at Adare Manor.