Munster Extend Adidas & Lifestyle Sports Deals

Munster Rugby are delighted to confirm that the province have extended their partnerships with adidas and Life Style Sports, Munster’s Official Kit Manufacturer and Exclusive Retail Partner respectively.

The new five-year deals with adidas and Life Style Sports commence at the end of the current deals in July 2021 and will run concurrently.

The new adidas deal is the fourth extension to the contract that was first signed in 2007 and will see adidas continue to supply Munster Rugby until the end of the 2025/26 season.

Irish-owned sports retailer Life Style Sports have been Munster Rugby’s Official Retail Partner since 2013 and became Exclusive Retail Partner in 2016.

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The extended deal with Life Style Sports will see them retain the exclusive global rights to retail licensed Munster Rugby kit and accessories until 2026.

The extended partnerships with adidas and Life Style Sports will benefit the ongoing investment and development in rugby throughout the province, strengthening the Munster Rugby brand on and off the field.

Munster Rugby Acting CEO Philip Quinn said: “This is fantastic news, our partnerships with adidas and Life Style Sports have proven very successful and we are delighted to extend both contracts until 2026.

“adidas are a world-leading sports brand and have been providing our players and supporters with the highest quality rugby apparel each season for the past 12 years.

“Life Style Sports are a hugely successful and innovative Irish brand with an unrivalled store network and a first-class online store and delivery service.

“It’s important that our supporters also benefit from this partnership and Life Style Sports provide our Season Ticket holders with a 10% discount on all products when purchasing in-store.

“We have an excellent working relationship with both adidas and Life Style Sports and look forward to continuing our partnerships with them until 2026.”

Gavin Thomson, SVP & GM North Europe at adidas, said: “At adidas we are obsessed with helping athletes improve their game, life and world.

“By extending our long-standing partnership with Munster Rugby to 2026 we are able to not only work alongside one of the best teams in sport but also to continue to excite and engage their fans with innovation at the heart of what we do together on and off pitch. We wish the team every success for the upcoming season.”

Life Style Sports CEO Mark Stafford said: “Through our long-standing partnership with Munster Rugby and the engagement we have had, not least through our amazing store teams across the six counties and beyond, this Munster Rugby team and their supporters have become a part of our brand family’s heritage, culture and identity.

“We are delighted to be able to extend this relationship until 2026 and continue to build on the work we have done with the club.

“Our Live Munster campaign brings to life the shared core values of Munster Rugby and Life Style Sports, which we aspire to live every day.

“From all the team at Life Style Sports, we would like to wish Philip, Johann and all the Munster Rugby team every success in the coming season, and for many seasons to come.”